Coty has signed a long-term license agreement with German television presenter and model, Lena Gercke to develop, produce, and distribute LeGer’s debut fragrance.
 
This agreement marks the beginning of a long-term partnership between Gercke and Coty. This also allows Coty to expand and diversify its portfolio.
 
Coty will develop, produce, and distribute the new LeGer fragrance, which is expected to launch in Germany, Austria, and Switzerland (the DACH region) this summer.
 
Stefano Curti, Coty’s Chief Brands Officer of Consumer Beauty, said: 
“We are delighted to be collaborating with Lena Gercke to bring our shared vision to life in the beauty space. Lena’s fashion brand LeGer is one of the fastest-growing personal fashion labels in Germany, creating unique yet timeless pieces that empower women through fashion. Together, we are excited to work with Lena in building her presence in the beauty market with a fragrance that is authentically her.”
 
Lena Gercke, LeGer CEO and Founder, added: 
“This partnership with Coty marks another big step for the brand as we make our foray into the beauty space. I am thrilled to be working with the industry leader, to develop a fragrance which is emblematic of the ethos that underpinned LeGer’s creation: the idea of being able to express yourself freely and feel confident and comfortable with who you are.”

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